Choosing a Discount Listing Agent
This may sound self serving and or like a solicitation, but hear me out. In these tighter economic conditions, many sellers choose their listing agent based on the commission their listing agent charges. There is no “Standard” commission and it varies greatly between companies, and even agents within the same company. However, negotiating is one of the main functions of your realtor/real estate agent. How quickly did they decide to come down in their commission? If their job is to get you the highest price for your home and that agent is willing to give up their money that quickly, how fast would they be willing to give up YOUR money in the negotiation? For example, if he/she went from 3% to 2% that is 33% discount – is that really who you want negotiating for you?
How to Avoid It – Hire an agent who is an expert negotiator and don’t choose your agent based on cost alone. Evaluate their entire business proposal, marketing plan, experience, etc. Often an agent can charge slightly more but you still walk away with more money because they can negotiate a higher price and terms for your home.
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